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Printing Pinch
March 2009
From Print Professional
Menus for a ritzy, French bistro. Brochures for a getaway to a ski resort. A business card reminding you to remember Joe the Salesman the next time you want to buy. It’s all commercial printing. But what’s a commercial printer to do when the restaurant shuts its doors, the hotel falters under a heap of debt and Joe gets the axe.
June 2008 U.S. Commercial Printing Shipments Decrease
September 2008
From News
Lexington, Kentucky-based WhatTheyThink—an online media organization serving the printing and publishing industry—announced the availability of its most current report titled: “Monthly U.S. Printing Shipments, Issue #33.” It is authored by Dr. Joe Webb, director of WhatTheyThink’s economics and research center. “June printing shipments were $8.16 billion, down $218 million (or 2.6 percent) compared to June 2007,” said Webb. “On an inflation-adjusted basis, shipments were down $638 million (or 7.3 percent) compared to June 2007.” Data collected within the past few months indicated it has been a particularly difficult time for the industry. “Even though the recent GDP estimates for the second quarter were positive,
Divide and Conquer Commercial Print Products
January 2004
From Print Professional
How to find a comfort level in the growing commercial printing industry. Commercial print products are so diverse in scope these days that it is tough to pinpoint a precise method for marketing them properly. "Commercial printing is such a broad category that it is difficult to describe a sales formula that works for everyone," said Lindsay Gray, vice president of AccuLink (formerly AccuCopy/Quicktabs), Greenville, N.C. "You might as well ask General Mills to state the best way to market food." Gray advised distributors in this industry to "divide and conquer" commercial print products. "They need to identify the products and services they can
Tune In to Commercial Printing
January 2001
From Print Professional
Quality, not cost, gets the job. Finding A prime-time spot in the commercial printing industry isn't so much about money. In fact, the attempt to out-bid competitors with low-cost quoting may even shake the confidence of fast-track clients who seek quality, talent and respectability. "You can't put a price tag on this type of job," said Andrew Duke, co-owner of Metrographics Printing & Computer Services, Fairfield, N.J. "It's all about image and quality as opposed to function and usability of forms. Price is about third on the list of priorities for commercial printing customers." According to Duke, high quality work and top-notch